<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.aestheticssocial.com/shop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Shop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622656957826-FJF7JWNOH15FCEWRKFMH/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Shop-CTA-Banner.jpg</image:loc>
      <image:title>Shop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622659443566-1Y6IBHX1OW8JTB9W0TVB/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Blog--Top.png</image:loc>
      <image:title>Shop</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/f281ffb7-ff4d-49e9-8d34-da7fcc08aecc/Aesthetics+Social+Content+Creation+Services+%26+Pricing+Guide+.jpg</image:loc>
      <image:title>Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/ea2c4de0-8e35-42f8-a240-f5fe1db481d4/april28proofs-717+copy.jpg</image:loc>
      <image:title>Shop - HELPFUL</image:title>
      <image:caption>R E S O U R C E S</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/7efe0531-2d7e-420f-b1c5-2069f26511ec/april28proofs-727.jpg</image:loc>
      <image:title>Shop - shop our AMAZON STORE</image:title>
      <image:caption>Our curated must-haves for content creation!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/748bcfcd-813b-418a-aaa0-e7321d3ac732/5949EC5B-FC55-478E-A253-876632B10BC4.jpg</image:loc>
      <image:title>Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/dc808769-f7ff-4773-9225-2258dc82e826/76783A0B-56A5-403F-B986-984C9B258D90.jpg</image:loc>
      <image:title>Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/16a23d5c-ef29-48a4-992e-f14d6a9488fd/B174BE65-2C51-48AE-B341-BF4AB9EE4945.jpg</image:loc>
      <image:title>Shop - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Blog</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622658016352-QA2PPL7LJKY2KVCIZXL9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Blog-CTA-Banner.jpg</image:loc>
      <image:title>Blog</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624649141716-RTFNWWLY7YNVZ3QIRZWO/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Back.png</image:loc>
      <image:title>Blog</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/blog-posts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-07</lastmod>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/blog-posts/5-dos-and-donts-of-instagram</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622655777814-IZZ3MQ0UYD1Q397JILFD/DOS%2BAND%2BDONTS%2BOF%2BINSTAGRAM-3.jpeg</image:loc>
      <image:title>Blog Posts - 5 Do's and Don'ts of Instagram - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/blog-posts/5-tips-on-creating-a-cohesive-instagram-feed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622655713840-ZVBT6AF42YBCOBU57YTJ/5%2BTips%2Bon%2BCreating%2Ba%2BCohesive%2BInstagram%2BFeed%2B.jpeg</image:loc>
      <image:title>Blog Posts - 5 Tips on Creating a Cohesive Instagram Feed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/blog-posts/how-to-stay-consistent-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622655577549-A5KNC3FWI05YMH8LITRD/how%2Bto%2Bstay%2Bconsistent%2Bon%2Bsocial%2Bmedia-2.jpeg</image:loc>
      <image:title>Blog Posts - How to stay consistent on social media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1623276218726-S6UFBNTN4107BTYQ7O31/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Contact-form-back.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1623277783558-F23PEM5CUK0J9KODR1PI/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Contact-CTA-Back.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1623456807076-NLYV9P9Z5O2KIOH9IZYP/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Contact-Top-Back.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1623965526730-1SKOWV1ADJKS97QQPWV4/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Contact-Top-Image-2.png</image:loc>
      <image:title>Contact - get in touch</image:title>
      <image:caption>ARE YOU READY TO PUT YOUR BEST FOOT FORWARD ON SOCIAL MEDIA?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622141153235-27LBRTIRTZS995755BBA/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Get-Real-Banner.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622141584174-E9HY0QLZND14PR1KTH7B/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Stats-Banner.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624569712730-70LVIJAARM44TTPVM8WH/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Newsletter.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1664028991453-N6GV1KCGCJJW3HNFTPQA/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Top-Banner2.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1704207793771-GEKGIP34ZUHAYAXC770Z/Screen+Shot+2024-01-02+at+10.02.52+AM.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/66f17144-c842-4942-a575-47f04fade3a7/2.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/2d35f65b-61a4-40f2-a77b-9edbdb324d34/LaurenAnzevinoLLC-238.png</image:loc>
      <image:title>Home - SOCIAL MEDIA AGENCY</image:title>
      <image:caption>FOR BEAUTY, LIFESTYLE &amp; CONSUMER BRANDS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/f45a43ec-54c5-4dce-a055-932ea77ba21f/256841+3.jpg</image:loc>
      <image:title>Home - meet the founder ALEXANDRIA</image:title>
      <image:caption>Alexandria is a Senior Social Media Strategist and Founder of Aesthetics Social, helping beauty, lifestyle, and consumer brands build culturally relevant digital presence through strategy, content creation, and storytelling. With 10+ years of experience in social media marketing and content strategy, she has led social for both established brands and fast-growing startups. She specializes in Instagram and TikTok strategy, platform-native storytelling, creator partnerships, and content systems that drive engagement, community growth, and brand relevance. Since founding aesthetics social in 2018, she has partnered with founders and brand teams to translate brand vision into high-performing, visually elevated social content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624647889596-GBL7MVGQEYDSFI5BJAHS/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Services-02.png</image:loc>
      <image:title>Home - SOCIAL MEDIA MANAGEMENT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624647905194-NX5ZNB6U59CRM6KP3CZP/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Services-03.png</image:loc>
      <image:title>Home - SOCIAL MEDIA STRATEGY</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624647953042-AXIRUKX50WX630HRV2O1/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Services-03-01.png</image:loc>
      <image:title>Home - CONTENT CREATION</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624652430190-FAWV0WS2EENPSU30B62H/Logo-01.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624652456250-8M6XZ2OW1AAGPB78JCUT/Logo-03.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626220116816-AEMJFLX16VKXTBFI5AWK/Logo-03+%281%29.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/9346ac89-8a71-414f-be01-dcdd5c5e4ca7/Aesthetics+Social+Testimonial.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1623969430262-SBICC5N09CEN0RQF8OZX/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-makes-us-different-back.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624651545945-V4LQLNHNO97IVX795HS1/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Blog-Top-Banner.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/66f17144-c842-4942-a575-47f04fade3a7/2.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/8fef8faf-58e2-4f24-8570-cd7ace10cbe3/LaurenAnzevinoLLC-297.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/06112c75-e752-431f-b7c3-4a7e0f4bf112/LaurenAnzevinoLLC-264.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/74bd1f2a-13e9-4bd9-a5e6-2ef6c91d7236/LaurenAnzevinoLLC-282.png</image:loc>
      <image:title>Services - YOUR BRAND’S SOCIAL MEDIA</image:title>
      <image:caption>ELEVATED THROUGH STRATEGY, STORYTELLING, &amp; CONTENT THAT CONNECTS.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624652430190-FAWV0WS2EENPSU30B62H/Logo-01.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1624652456250-8M6XZ2OW1AAGPB78JCUT/Logo-03.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626220116816-AEMJFLX16VKXTBFI5AWK/Logo-03+%281%29.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/client-case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/client-case-studies/covey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626217499167-N8QAUZGKSCIOY1YNG09Y/image+11.JPG</image:loc>
      <image:title>Client Case Studies - Covey - Covey is a simple three-step routine designed to help you achieve your healthiest skin.</image:title>
      <image:caption>Created by Model / Content Creator Emily DiDonato and Christina Uribe, two skincare-obsessed founders who partnered with dermatologists and their community to build an uncomplicated, effective routine for everyone. Aesthetics Social partnered with Covey from pre-launch through launch, leading the brand’s full social media presence across Instagram and TikTok. We developed the foundational social strategy, created and curated all content, and built the brand’s digital presence from the ground up during its most critical phase—its introduction to the market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626813581865-0SUGUNO87PEO21W4CV5R/First+Of+All+Cleanser.gif</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626813529748-O76GYV9UQ21K454AKSOH/Next+Up+Vitamin+C+Serum.gif</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626219021595-86W4SKJUKSMDUBUY8FOP/covey.gif</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626827508217-BMFC6PTUV8NRCYKOG3BZ/First+Of+All+Cleanser.jpg</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626217923383-7S8647TOCG5KWIF1190P/image+9+copy.JPG</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626827724483-0KRSAVS6X4S6RI9L9YO4/Next+Up+Vitamin+C.JPG</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626217925296-6NL8BLTN37V1HIU8Y5C4/Texture+CollectionJPG.JPG</image:loc>
      <image:title>Client Case Studies - Covey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/client-case-studies/modkat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218427601-J7PJVDBPNJ58PDSB21XZ/IMG_7584.jpg</image:loc>
      <image:title>Client Case Studies - Modkat - Litter boxes for cats may be a necessity, but unfortunately, no one likes the sight of litter in their home!</image:title>
      <image:caption>Modkat is a design-forward pet lifestyle brand created after co-founder Rich couldn’t find a litter box that fit seamlessly into his modern home aesthetic. After dozens of prototypes and extensive testing, the original Modkat top-entry litter box launched at the 2009 International Contemporary Furniture Fair (icff), where it received the editor’s choice award for best accessory. Aesthetics Social has managed Modkat’s social presence since 2020, supporting the brand in building a cohesive, design-led digital identity that reflects its modern, minimalist positioning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218588743-1ILWFLQY6P7XZ87415Z3/IMG_7605-2.jpg</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218586692-8QYA1U479FF4W82FXIDO/IMG_1477.jpg</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218589243-OTZBM1YGWR9BFCMUJIIK/IMG_9569.jpg</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218710289-44LSHI2U0992KUPGR3YZ/modkat-gif.gif</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218633475-IGDYOXOXOGP16RU8C0HJ/modkatFinal.jpg</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218632660-F0JJMD5Z7F124H0J7G26/IMG_9881.jpg</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626218632409-48C772HUPJ35YZQQ8EQF/IMG_1844.jpg</image:loc>
      <image:title>Client Case Studies - Modkat</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/client-case-studies/weleda</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626219445743-YEWQUJF35NNM9RL3G1N6/IMG_8516.jpg</image:loc>
      <image:title>Client Case Studies - Weleda - Imagine a brand so in tune with nature, it harvests its ingredients in alignment with the moon and stars.</image:title>
      <image:caption>Founded in Switzerland in 1921, Weleda is a pioneer in natural and holistic beauty, created on the belief that people are deeply connected to nature. rooted in biodynamic principles, the brand develops formulas that work in harmony with the body’s natural rhythms to support balance, wellbeing, and skin vitality. Aesthetics social has partnered with Weleda since 2018, helping translate over a century of brand heritage into a modern, platform-native social presence across instagram and TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626823691539-XHMMC7QJ8T0M9K7Z8TEV/Energy+Body+Wash.gif</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626825466874-QA2CBP0Q4HIX5O2BHNSU/IMG_2999.jpg</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626220008525-HQ9G8F9A234CIZH3YEHR/weleda.gif</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626219812716-69D9SCS0MKA4F168LQ6T/IMG_4769.jpg</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626219814734-WEKRR21XRFDE4C30VBI3/IMG_8581.jpg</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626219815351-GX3J8500061JT5LL0BIF/IMG_8995.JPG</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626219811441-Y6BJWXUXZMBSVJ7YI4RT/IMG_0411.jpg</image:loc>
      <image:title>Client Case Studies - Weleda</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1626826106442-D2X7PKH2PRLC32CBBINZ/Email+Marketing+Example.png</image:loc>
      <image:title>Client Case Studies - Weleda - CUSTOM EMAIL MARKETING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/-beauty-social-media-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Social Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Social Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/035c9d67-319d-457d-9c07-1d79a353082f/Social+Media+Strategy+for+Beauty+Brand+Banner.png</image:loc>
      <image:title>Social Media Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/6aa664c4-76db-45a9-a873-1225875c61a9/Test+Shot+1.JPG</image:loc>
      <image:title>Social Media Strategy - WHAT WE BUILD FOR BEAUTY BRANDS</image:title>
      <image:caption>We develop full-funnel social media strategies designed specifically for beauty and skincare brands, including: - Brand positioning and social identity development - Instagram + TikTok content strategy - Content pillars and storytelling frameworks - Launch and campaign strategy for product drops - Creator and community-aligned content direction - Visual direction for photography and short-form video - Engagement strategy and audience growth systems</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/22c18c98-41e4-4951-bbf6-cf8a0a129a38/IMG_8582.jpg</image:loc>
      <image:title>Social Media Strategy - STRATEGY THAT BLENDS BEAUTY + PERFORMANCE</image:title>
      <image:caption>We don’t believe in one-size-fits-all content calendars. Instead, we build strategy around: - Your brand story and product philosophy - Your target audience behavior on social - Platform-native trends on Instagram and TikTok - What actually drives engagement and conversion in beauty This ensures every piece of content serves a purpose—whether that’s awareness, education, or purchase intent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/865b152a-42dd-4ca0-8c82-9dbb2894abf6/Aesthetics+Social_Beauty+Social+Media.jpg</image:loc>
      <image:title>Social Media Strategy</image:title>
      <image:caption>SOCIAL MEDIA STRATEGY FOR BEAUTY BRANDS</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/6b3930c4-25db-4e5b-a204-c28353f81e67/COVEY+16.jpg</image:loc>
      <image:title>Social Media Strategy - COVEY SKIN</image:title>
      <image:caption>Helped build the brand’s social presence from pre-launch through launch, growing to 30,000+ followers and generating 3M+ impressions through launch and evergreen content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/caa9ab36-31c3-49b5-a2f4-273945cfba47/IMG_9262.jpg</image:loc>
      <image:title>Social Media Strategy - WELEDA</image:title>
      <image:caption>Led social strategy for a 100+ year legacy beauty brand, translating heritage into modern, platform-native storytelling across Instagram and TikTok, including 2M+ impressions per campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/3d601d76-5138-4d9f-9ff3-5210672a76a9/Alone+Time+2.jpg</image:loc>
      <image:title>Social Media Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/lifestyle-brand-content-creation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/035c9d67-319d-457d-9c07-1d79a353082f/Social+Media+Strategy+for+Beauty+Brand+Banner.png</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/1622139469088-EJD1GUGKMXR1E1L76GM9/Aesthetics-Social-Media-Management-Agency-Instagram-New-York-Home-Intro-Banner.jpg</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/65a29eb8-7509-4539-ac88-30c7b337e7ae/april28proofs-851.jpg</image:loc>
      <image:title>Content Creation - CONTENT CREATION FOR LIFESTYLE BRANDS</image:title>
      <image:caption>High-performing photography and videography for lifestyle, beauty, wellness, and modern consumer brands designed for Instagram, TikTok, web, and campaign use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/c9485cb9-023b-4634-9b51-5829299fa6a8/april28proofs-833.jpg</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/04c4e4fa-48c3-4271-a9cd-4b90bc002b71/april28proofs-844.jpg</image:loc>
      <image:title>Content Creation - WHAT WE CREATE</image:title>
      <image:caption>Contend Designed for Modern Brands Our content creation services for lifestyle brands include: - Branded photography for social media and web - Short-form video for reels + TikTok - Product storytelling content - Founder-led / personality-driven content - Campaign visuals for launches + promotions - UGC-inspired brand content - Lifestyle imagery with models or environments - Monthly retainer content production</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/68907322-5543-4e6e-b7db-d978f0d0a7d1/april28proofs-904.jpg</image:loc>
      <image:title>Content Creation - VISUALS BUILT FOR BOTH BRAND + PERFORMANCE</image:title>
      <image:caption>Beautiful imagery alone is not enough. We create content specifically for how people consume media today—fast, mobile-first, and attention-driven. That means every shoot and deliverable is guided by: - Platform behavior on Instagram + TikTok - Conversion-focused hooks and framing - Clear brand identity - Consistency across channels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/03cdf932-d173-44b7-9fc6-e44b15b6d420/Covey+19.jpg</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/dc37f478-567c-4472-8481-0ec370fddeb9/82C91B11-B262-4185-A99A-62BE664D1459.JPG</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/5db965ae-1dd1-426f-9e47-8f521190a7bd/Covey+10.JPG</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/537383d1-f26a-4462-a73a-300dfbde3d22/Test+Shot+1+%281%29.JPG</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/e8b5ef12-63e0-44da-aa86-b28bb0c44d18/IMG_8334.jpg</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/2b04c68e-ed4f-4911-9196-310838f8479a/DDFE98C1-E29D-4B18-B369-DAF93E19CCC6.jpg</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/f129296a-b420-419b-91ac-982ac79f467b/COVEY+8.jpg</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/a582a985-072f-46ea-b37e-3859a414685a/Test+Shot+2+%281%29.JPG</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/73acbafd-d773-4da2-b455-c17caebcabab/Covey+March+4.JPG</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.aestheticssocial.com/content-creation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/03cdf932-d173-44b7-9fc6-e44b15b6d420/Covey+19.jpg</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/dc37f478-567c-4472-8481-0ec370fddeb9/82C91B11-B262-4185-A99A-62BE664D1459.JPG</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/5db965ae-1dd1-426f-9e47-8f521190a7bd/Covey+10.JPG</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/537383d1-f26a-4462-a73a-300dfbde3d22/Test+Shot+1+%281%29.JPG</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/e8b5ef12-63e0-44da-aa86-b28bb0c44d18/IMG_8334.jpg</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/2b04c68e-ed4f-4911-9196-310838f8479a/DDFE98C1-E29D-4B18-B369-DAF93E19CCC6.jpg</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/f129296a-b420-419b-91ac-982ac79f467b/COVEY+8.jpg</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/a582a985-072f-46ea-b37e-3859a414685a/Test+Shot+2+%281%29.JPG</image:loc>
      <image:title>Content Creation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60afda36f0b4ae715a2bdd15/73acbafd-d773-4da2-b455-c17caebcabab/Covey+March+4.JPG</image:loc>
      <image:title>Content Creation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

