Covey
Covey is a simple three-step routine designed to help you achieve your healthiest skin.
Created by Model / Content Creator Emily DiDonato and Christina Uribe, two skincare-obsessed founders who partnered with dermatologists and their community to build an uncomplicated, effective routine for everyone.
Aesthetics Social partnered with Covey from pre-launch through launch, leading the brand’s full social media presence across Instagram and TikTok.
We developed the foundational social strategy, created and curated all content, and built the brand’s digital presence from the ground up during its most critical phase—its introduction to the market.
THE DELIVERABLES
Social Media Strategy + Platform Management
Creative Direction + Established Visual Standards
Static + Short Form Video Content Creation
Custom Graphic Design + Copywriting
Community Management + Engagement Strategy
Content Scheduling + Posting Optimization
Niche Engagement + Audience Development
Monthly Reporting + Performance Insights
IMPACT + RESULTS
Grew covey to 25,000+ highly engaged followers during its launch and early growth phase
Generated 3M+ impressions across launch and evergreen content, driving early-stage brand awareness at scale
Built the brand’s foundational content system from the ground up, including strategy, creative direction, and platform-native execution across Instagram and TikTok
Developed short-form content aligned with creator, skincare, and community trends to maximize organic reach during launch momentum
Supported full-funnel brand growth, including awareness, audience education, and early acquisition strategy during a critical DTC launch window
Helped establish covey’s distinct social voice and visual identity in-market, translating founder vision into consistent, recognizable content
OUR WORK
CUSTOM CONTENT CREATION
+ SHORT FORM VIDEO
+ GRAPHIC DESIGN
+ PHOTOGRAPHY
