Modkat
Litter boxes for cats may be a necessity, but unfortunately, no one likes the sight of litter in their home!
Modkat is a design-forward pet lifestyle brand created after co-founder Rich couldn’t find a litter box that fit seamlessly into his modern home aesthetic. After dozens of prototypes and extensive testing, the original Modkat top-entry litter box launched at the 2009 International Contemporary Furniture Fair (icff), where it received the editor’s choice award for best accessory.
Aesthetics Social has managed Modkat’s social presence since 2020, supporting the brand in building a cohesive, design-led digital identity that reflects its modern, minimalist positioning.
THE DELIVERABLES
Social Media Strategy + Platform Management (Instagram & TikTok)
Creative Direction + Visual Identity Alignment
Static + Short-form Video Content Creation
Custom Graphic Design + Brand Copywriting
Community Management + Engagement Strategy
Content Scheduling + Optimization
Niche Audience Development + Engagement
Monthly Reporting + Performance Insights
IMPACT + RESULTS
We developed and executed a content and influencer strategy focused on authenticity, design storytelling, and community alignment.
This approach helped strengthen brand affinity and consistently drove high engagement across platforms, achieving a 5.5% average engagement rate—significantly above industry benchmarks.
By leaning into creator-aligned content and a community-first strategy, we maintained a consistent brand voice while turning everyday product education into highly engaging, shareable content.
OUR WORK
CUSTOM CONTENT CREATION
+ VIDEOGRAPHY
+ GRAPHIC DESIGN
+ PHOTOGRAPHY
