Weleda
Imagine a brand so in tune with nature, it harvests its ingredients in alignment with the moon and stars.
Founded in Switzerland in 1921, Weleda is a pioneer in natural and holistic beauty, created on the belief that people are deeply connected to nature. rooted in biodynamic principles, the brand develops formulas that work in harmony with the body’s natural rhythms to support balance, wellbeing, and skin vitality.
Aesthetics social has partnered with Weleda since 2018, helping translate over a century of brand heritage into a modern, platform-native social presence across instagram and TikTok.
THE DELIVERABLES
Social Media Strategy + Platform Management
Creative Direction + Visual Storytelling
Custom Content Creation + Curation
Brand Copywriting + Messaging Development
Custom Graphic Design
Community Management + Engagement Strategy
Content Scheduling + Optimization
Niche Audience Development + Outreach
Email Marketing Support + Campaign Execution
Monthly Reporting + Performance Insights
IMPACT + RESULTS
Aesthetics Social was responsible for shaping Weleda’s brand voice and translating its 100+ year heritage into content that felt relevant, modern, and native to today’s platforms—without losing the integrity of the brand’s philosophy.
This included directing content strategy across Instagram and TikTok, leading storytelling for major product launches, and developing a short-form video approach that blended education, trend-native formats, and brand philosophy.
Key contributions included:
Generating 2M+ impressions per campaign for key product launches
Building and scaling Weleda’s TikTok presence from the ground up
Developing a content strategy balancing product education, cultural trends, and holistic beauty storytelling
Strengthening brand relevance with younger, social-first audiences while preserving legacy positioning
OUR WORK
CUSTOM CONTENT CREATION
+ VIDEOGRAPHY
+ GRAPHIC DESIGN
+ PHOTOGRAPHY
